You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

lifestyle

This is a three-item, seven-point scale measuring the relative amount of time a person spends on achieving a healthy balance between stress and work on the one hand and rest and relaxation on the other.

The various versions of this Likert-type scale are used to measure the importance of being in fashion, particularly with regard to dress. A four-item version was suggested by Wells and Tigert (1971) and apparently used by Darden and Perreault (1976). Two-and four-item versions were used by Lumpkin and Darden (1982) and Wilkes (1992), respectively. See also the scale used by Schnaars and Schiffman (1984).

The scale is composed of nine, seven-point Likert-type statements intended to measure the degree to which a person is concerned about time and engages in behaviors to manage its efficient usage.

The scale has seven, seven-point Likert-type items that measure how much a person values his/her time and manages it efficiently.

This scale is composed of three, seven-point Likert-type items that are intended to measure the degree to which a consumer expresses a preoccupation with purchasing products regardless of "need" (obsession) which is exhibited in his/her repetitive buying behavior (compulsion).

The degree to which a person exhibits a set of moral traits that are visible to others in his/her behavior is measured in this scale with five, seven-point Likert-type items.  The traits are typified by compassion and trustworthiness.

Seven-point Likert-type items are used to measure the degree to which a person has a holistic view of time rather than focusing on the present, with an emphasis on working towards a better future.

The five, five-point Likert-type items composing the scale are intended to measure to degree to which a person has a broad, open perspective of the world and an eagerness to experience other cultures.

The scale is composed of three, seven-point items that measure the degree to which a person believes that a product is consistent with his/her values, experiences, and needs. While the scale was developed to be used with innovations, it appears to be amenable for use with a wide variety of goods and services, regardless of how innovative they are viewed as being.

This three-item, seven-point Likert-type scale is intended to measure the extent to which a consumer believes that shopping at a particular website is an efficient use of his/her time. Mathwick, Malhotra, and Rigdon (2002) also used the scale with reference to a catalog.