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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

lifestyle

Three statements are used to measure the degree to which a person relates to a brand as portrayed in an ad and feels good about it.

Six, seven-point Likert-type items are used to measure the value a person places on work in his/her life.

A person's sense of life satisfaction as currently experienced is measured with this eight-item semantic-differential scale.

Five Likert-type statements measure the relative degree to which a person focuses on programs when watching television or, instead, pays attention to something else.

Six, seven-point Likert-type statements measure the relative level of television programming a person admits to viewing on a general basis.

The value a person places on novelty and excitement in life is measured in this scale using three phrases and a nine-point response format.

Five, seven-point Likert-types statements are used to measure one's global attitude about his/her life. The measure seems to tap more into cognitive aspects of the attitude rather than the affective aspects.  Arnold and Reynolds (2009) used a three item subset of the scale.

The centrality of religion in one's life is measured in this scale with six, seven-point Likert-type statements. The items are not specific to any religion or denomination nor do they stress any particular behaviors, e.g., attending church.  Given this, the scale appears to be useful to a wide variety of contexts in which the goal is to understand the role of religion in a person's life.

Four, nine-point statements are used to measure a person's view of what other people he/she is familiar with think about recycling. The scale is amenable for specifying the type of people being described, e.g., students.

Five, nine-point statements are used to assess the value placed by a person on an attainment of social status as well as control over other people and resources.