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Bob Moritz
Marshfield Clinic Research Foundation

lifestyle

This three-item, seven-point Likert-type scale is intended to measure the extent to which a consumer believes that shopping at a particular website is an efficient use of his/her time. Mathwick, Malhotra, and Rigdon (2002) also used the scale with reference to a catalog.

Three statements are used to measure the degree to which a person relates to a brand as portrayed in an ad and feels good about it.

Six, seven-point Likert-type items are used to measure the value a person places on work in his/her life.

A person's sense of life satisfaction as currently experienced is measured with this eight-item semantic-differential scale.

Five Likert-type statements measure the relative degree to which a person focuses on programs when watching television or, instead, pays attention to something else.

Six, seven-point Likert-type statements measure the relative level of television programming a person admits to viewing on a general basis.

The value a person places on novelty and excitement in life is measured in this scale using three phrases and a nine-point response format.

Five, seven-point Likert-types statements are used to measure one's global attitude about his/her life. The measure seems to tap more into cognitive aspects of the attitude rather than the affective aspects.  Arnold and Reynolds (2009) used a three item subset of the scale.

The centrality of religion in one's life is measured in this scale with six, seven-point Likert-type statements. The items are not specific to any religion or denomination nor do they stress any particular behaviors, e.g., attending church.  Given this, the scale appears to be useful to a wide variety of contexts in which the goal is to understand the role of religion in a person's life.

Four, nine-point statements are used to measure a person's view of what other people he/she is familiar with think about recycling. The scale is amenable for specifying the type of people being described, e.g., students.