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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

lifestyle

Four, nine-point statements are used to measure a person's view of what other people he/she is familiar with think about recycling. The scale is amenable for specifying the type of people being described, e.g., students.

Five, nine-point statements are used to assess the value placed by a person on an attainment of social status as well as control over other people and resources.

The scale is composed of Likert-type statements intended to capture the emphasis a person places on material things and the belief that those things bring happiness.

The seven-item, seven-point Likert-type scale measures the value a person places on having a family and spending time with them.

The scale is composed of five, five-point Likert-type statements that measure how essential a consumer believes a computer to be in his/her home.

Four, nine-point statements are used to measure the value placed by a person on self-restraint and self-transcendence in order to minimize social disruption.

Five, five-point Likert-type statements are used to assess the degree to which a consumer believes that a computer has changed key aspects of his/her life, particularly in the home.

Five, nine-point statements are used to assess the value placed by a person on personal success with an emphasis on demonstration of competence in accordance with social standards so as to gain social approval.

The scale is composed of three, open-ended statements intended to measure the extent to which one watches television, the emphasis being on the number of hours spent watching TV per day.

The scale is composed of seven, five-point Likert-type statements measuring how a person compares his/her family's standard of living (financial well-being, status, happiness) compared to the typical people shown on television, with the emphasis being on families shown in commercials.