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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

lifestyle

Three, seven-point Likert-type statements are used to evaluate the use and importance that makeup plays in a consumer's everyday life.

Three, seven-point Likert-type statements are used to measure the degree to which a person views some set of clothes to be preferable to wear in a certain context. The context examined by Sirgy and colleagues (1997) was work.

This is a three-item, six-point, Likert-type scale that measures the degree to which a consumer's sense of energy conservation has influenced his/her lifestyle.

This four-item, Likert-type scale is used to measure the degree to which a person expresses a willingness if not actual enjoyment of working a lot, probably more than most others. The scale was referred to as lifestyle by Bruning, Kovacic, and Oberdick (1985).

This five-item, six-point, Likert-type scale measures a person's desire to minimize the time spent on common activities and was referred to as time spent in everyday activities by Dickerson and Gentry (1983).

This is a three-item, six-point, Likert-type scale that measures a person's expressed level of personal involvement in sports activities, not just being a spectator. It was referred to as sports enthusiast by Lumpkin and Darden (1982) and physical fitness by Hawes and Lumpkin (1984).

This four-item, six-point Likert-type scale appears to measure one's lack of self esteem due to poor health, loneliness, and/or physical immobility.

This three-item, three-point Likert-type scale is used to measure the perceived effect of one's family- and job-related responsibilities on ability to donate time to a community organization. The measure was referred to as family/job demands on time by Yavas and Riecken (1985).

This three-item, six-point, Likert-type scale measures a person's tendency to schedule activities and organize time.

This is a three-item, six-point, Likert-type scale that assesses a consumer's degree of loyalty toward local retailers. It was referred to as loyalty to local merchants by Hawes and Lumpkin (1984).