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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

likeability

The scale has three, seven-point Likert-type items that measure a person’s overall attitude toward a particular color (unspecified in the sentences themselves).

Three, seven-point Likert items are used to measure the degree to which a person indicates having a social connection with a particular person in the past.

The desirability of an object is measured with four brief statements and a seven-point Likert-scale.  The scale is “general” in the sense that the statements are amenable for use with a wide variety of objects.

How much a person likes a product’s quality as well as the way it looks is measured with three, five-point items.  The scale is “general” in the sense that it can be easily customized for use with a wide variety of objects. 

The degree to which a person expresses liking of and attachment to another person is measured with three, seven-point Likert-type items.

How pleased a customer is with a particular product assembly experience is measured with three, seven-point bi-polar adjectives.

How much a person likes a beverage based on the way it looks and tastes is measured with four, seven-point items.

A person’s attitude about a particular object is measured using three questions with seven-point response formats.  The scale is general in that it could be used to evaluate organizations, people, or activities, among other things.  Further, the scale has more to do with one’s overall feeling rather than beliefs about specific attributes.

How much a person likes a listed sale price is measured with three, seven-point items.  The items do not specify why the consumer likes the price.

How much a person likes a particular gift is measured with four, seven-point items.