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likeability

One’s attitude regarding how much he/she liked a person with whom he/she worked with in a particular joint task and the willingness to work with that person again is measured with three, seven-point items.

How much a person is interested in learning more about another individual, being closer to him/her, and becoming his/her friend is measured with nine, seven-point items.

How much a person believes that the story behind the creation of a particular object is witty and likeable is measured with three, seven-point items. 

The scale has three, seven-point Likert-type items that measure a person’s overall attitude toward a particular color (unspecified in the sentences themselves).

Three, seven-point Likert items are used to measure the degree to which a person indicates having a social connection with a particular person in the past.

The desirability of an object is measured with four brief statements and a seven-point Likert-scale.  The scale is “general” in the sense that the statements are amenable for use with a wide variety of objects.

How much a person likes a product’s quality as well as the way it looks is measured with three, five-point items.  The scale is “general” in the sense that it can be easily customized for use with a wide variety of objects. 

The degree to which a person expresses liking of and attachment to another person is measured with three, seven-point Likert-type items.

How pleased a customer is with a particular product assembly experience is measured with three, seven-point bi-polar adjectives.

How much a person likes a beverage based on the way it looks and tastes is measured with four, seven-point items.