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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

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Four, seven-point Likert-type items are used to measure a consumer’s negative attitude regarding large food systems (producers and retailers) and the desire to avoid buying from them.

Using four, seven-point Likert-type items, the scale measures a consumer’s belief that buying locally produced foods helps the community and it is important to him/her to support that.

This scale has three, seven-point Likert-type items that measure a consumer’s belief that locally produced foods taste better and are more nutritious than those produced elsewhere.

The scale uses four, seven-point Likert-type items to measure a person’s belief that a company’s decision to bring its activities back into the home country is for the business-related benefits it expects to receive.

A consumer’s belief that a company’s decision to bring back its activities to the home country because of the benefits to the home country is measured with five, seven-point Likert-type items.

The scale has four, seven-point Likert-type items that measure how much a person believes that a particular location-based retailer where he/she receives a service has facilities that are high quality and easy to use.

The scale has five semantic differentials and measures a person's opinion of whether it is damaging and unnecessary or beneficial and favorable for domestic companies to move business functions to other countries.

How important it is to a shopper that an internet store have a nearby physical location is measured in this scale with three, seven-point items.

Three, seven-point Likert-type statements are used to measure how easily a consumer believes it is to contact a particular service provider and/or go to its place of business.

This is a scale composed of three bipolar adjectives in a seven-point response format and measuring the degree to which a consumer perceives a store to be organized neatly so that merchandise can be found easily. The scale was referred to by Dickson and MacLachlan (1990) as store environment.