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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

location

The scale uses four, seven-point Likert-type items to measure a person’s belief that a company’s decision to bring its activities back into the home country is for the business-related benefits it expects to receive.

A consumer’s belief that a company’s decision to bring back its activities to the home country because of the benefits to the home country is measured with five, seven-point Likert-type items.

The scale has four, seven-point Likert-type items that measure how much a person believes that a particular location-based retailer where he/she receives a service has facilities that are high quality and easy to use.

The scale has five semantic differentials and measures a person's opinion of whether it is damaging and unnecessary or beneficial and favorable for domestic companies to move business functions to other countries.

How important it is to a shopper that an internet store have a nearby physical location is measured in this scale with three, seven-point items.

Three, seven-point Likert-type statements are used to measure how easily a consumer believes it is to contact a particular service provider and/or go to its place of business.

This is a scale composed of three bipolar adjectives in a seven-point response format and measuring the degree to which a consumer perceives a store to be organized neatly so that merchandise can be found easily. The scale was referred to by Dickson and MacLachlan (1990) as store environment.

The four items composing the scale are used to measure the degree to which a consumer believes a particular store is easy to shop at in terms of its location, business hours, and parking.

The scale is composed of three, seven point items intended to measure the importance a consumer places on convenience-related factors when choosing where to shop, with an emphasis on the ease of getting there and the hours of operation.

This is a Likert-type scale that measures a consumer's desire to loyally shop in the local community. The measure was called general retail patronage loyalty by Hozier and Stem (1985) and loyalty to local merchants by Noble, Griffith, and Adjei (2006).