The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
love
With three, nine-point items, the scale measures how attractive and desirable a person is with whom one has romantic feelings that have not been expressed.
This 13-item Likert-type scale measures how much a person is experiencing the type of love for a partner associated with romance, desire to affiliate, selflessness, and sacrifice.
The extent to which a person desires to be close to a partner in a romantic relationship and worries about being abandoned is measured with a seven-point Likert-type format.
How much a person indicates he/she is in a romantic relationship is measured with three, seven-point items. The phrasing of items is such that the scale is most suited for measuring the romantic status of singles rather than people who are married.
This six-item Likert-type scale measures how much one has a sense of satisfaction in doing things primarily for the benefit of a particular person rather than him/herself.
Using eight, nine-point items, the scale measures the degree to which a person wants greater physical intimacy with a particular person, e.g., to touch, smell, see, hear.
A consumer’s belief that a product or set of products connote warmth and passion in some way is measured with three, seven-point Likert-type items. The product, the producer, and the manner in which “love” is conveyed are not specified in the items themselves.
The scale uses five, seven-point Likert-type items to measure the degree of love and devotion a person has toward GOD.
The scale has three items and measures the degree to which a person thinks the production process for a product gave it a sense of love. Two slightly different versions of the scale are provided in this review. They are similar in the statements but differ in their response formats. One is a Likert-type scale that is useful for measuring one product/brand while the other is for comparing two products/brands.
The scale measures a person’s positive affective state at a particular point in time characterized by feelings of affection and closeness. A two-item version as well as a version with three-items were used by Cavanaugh, Bettman, and Luce (2015).
