This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
love
With three, nine-point items, the scale measures how attractive and desirable a person is with whom one has romantic feelings that have not been expressed.
This 13-item Likert-type scale measures how much a person is experiencing the type of love for a partner associated with romance, desire to affiliate, selflessness, and sacrifice.
The extent to which a person desires to be close to a partner in a romantic relationship and worries about being abandoned is measured with a seven-point Likert-type format.
How much a person indicates he/she is in a romantic relationship is measured with three, seven-point items. The phrasing of items is such that the scale is most suited for measuring the romantic status of singles rather than people who are married.
This six-item Likert-type scale measures how much one has a sense of satisfaction in doing things primarily for the benefit of a particular person rather than him/herself.
Using eight, nine-point items, the scale measures the degree to which a person wants greater physical intimacy with a particular person, e.g., to touch, smell, see, hear.
A consumer’s belief that a product or set of products connote warmth and passion in some way is measured with three, seven-point Likert-type items. The product, the producer, and the manner in which “love” is conveyed are not specified in the items themselves.
The scale uses five, seven-point Likert-type items to measure the degree of love and devotion a person has toward GOD.
The scale has three items and measures the degree to which a person thinks the production process for a product gave it a sense of love. Two slightly different versions of the scale are provided in this review. They are similar in the statements but differ in their response formats. One is a Likert-type scale that is useful for measuring one product/brand while the other is for comparing two products/brands.
The scale measures a person’s positive affective state at a particular point in time characterized by feelings of affection and closeness. A two-item version as well as a version with three-items were used by Cavanaugh, Bettman, and Luce (2015).
