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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

love

With six, seven-point Likert-type items, the scale measures a person’s general and enduring tendency to experience feelings of closeness and trust with other people.

Three, seven-point Likert-type items are used to measure a person’s interest in taking advantage of sexual opportunities with different partners.

The degree to which a certain man is viewed as being in love with a certain woman is measured using three, seven-point items.  (The items appear to be easily adaptable for use with other interpersonal relationships as discussed further below.)

The scale uses three, seven-point items to measure the self-expressed likelihood that one would go after and even seduce a particular man.  (The items appear to be easily adaptable for other interpersonal relationships as discussed further below.)

One's lack of close relationships with family members and a romantic partner from whom support and encouragement can be received is measured with ten, seven-point Likert-type items.

Three, six-point, Likert-type scale items are used to measure a dimension of attachment that has to with a person's devotion to an owned object and dedication to maintaining an enduring relationship with it.

Using eight, six-point, Likert-type scale items, the scale measures a dimension of attachment that has to do with a person's in-depth knowledge of an owned object and desire to spend considerable resources on it.

This six item, six point, Likert-type scale measures a dimension of attachment that has to with a person's feelings of attraction, desire, and excitement with regard to an owned object.

Three, five-point unipolar items are used in this scale to measure how much a consumer has intense positive feelings about a brand. 

Three unipolar items are used with a seven-point response format to describe the kindness-related trait of some object such as a person or an organization.