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magazine

Three, seven-point uni-polar items compose the scale and measure the degree to which a person believes a particular magazine is useful and worth reading.  The emphasis is on the magazine's utilitarian value rather than its hedonic value.

The scale measures the the extent to which a person perceives that an advertisement has interfered with his/her processing of the non-advertising content of a medium, e.g., watching a TV program, surfing the web, reading articles in a magazine. Although the construct is theorized to lead to negative affective reactions (irritation) and behavioral responses (avoidance), it is viewed as distinct from them.

The eight item, seven-point Likert-type scale appears to measure a person's positive affective reaction to some specific stimulus.

The five item, seven-point Likert-type scale appears to measure a person's negative affective reaction to some specific stimulus.

Three, seven-point statements are used to measure a person's opinion of the relative physical attractiveness of a model (female) featured in an ad as compared to other models that are normally seen.

The scale is composed of three, seven-point items measuring the extent to which a person reports engaging in behaviors that indicate he/she tries to avoid ads appearing in magazines.