You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

magazine

Three, seven-point uni-polar items compose the scale and measure the degree to which a person believes a particular magazine is useful and worth reading.  The emphasis is on the magazine's utilitarian value rather than its hedonic value.

The scale measures the the extent to which a person perceives that an advertisement has interfered with his/her processing of the non-advertising content of a medium, e.g., watching a TV program, surfing the web, reading articles in a magazine. Although the construct is theorized to lead to negative affective reactions (irritation) and behavioral responses (avoidance), it is viewed as distinct from them.

The eight item, seven-point Likert-type scale appears to measure a person's positive affective reaction to some specific stimulus.

The five item, seven-point Likert-type scale appears to measure a person's negative affective reaction to some specific stimulus.

Three, seven-point statements are used to measure a person's opinion of the relative physical attractiveness of a model (female) featured in an ad as compared to other models that are normally seen.

The scale is composed of three, seven-point items measuring the extent to which a person reports engaging in behaviors that indicate he/she tries to avoid ads appearing in magazines.