The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
mobile
The scale is composed of four, seven-point Likert-type statements intended to measure the degree to which a person believes that using a mobile device for purchases and financial activities (banking, investments) is an efficient use of time compared to other means of doing it.
This scale uses three, seven-point Likert-type statements to measure a person's attitude regarding the degree to which a fit is perceived between one's service-related needs and use of the mobile medium to satisfy them.
A person's attitude regarding the extent of control he/she has over "transactions" conducted on a mobile device is measured with four, seven-point Likert-type statements. As used by Kleijnen, de Ruyter, and Wetzels (2007), the scale related to banking and brokerage activities but the items appear to be amenable for use with a wider range of negotiations and purchases.
This three-item, seven-point Likert-type scale is intended to measure the extent to which a consumer is dissatisfied with his/her decision in the past to respond to mobile advertising, with the emphasis being on regret for sending personal information to the advertisers.
The scale has three, seven-point Likert-type statements and measures a person's reasons for using the Internet with an emphasis on the ease with which it can be used.
