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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

money

The six, seven-point items in this scale measure a person’s expressed likelihood of engaging in behaviors related to saving money in the near future.  Four of the items are rather general but two are specific about ways to get more information to help save money.

This scale has four, seven-point Likert-type items that measure a person’s expectation that both his/her income and saving money will be better in the future compared to the present.

Three, seven-point items measure a person’s belief regarding the degree to which the family had enough money to pay for food and housing when he/she was growing up.

The scale has five, six-point items that measure how quickly and easily a person believes he/she could repay money taken from personal savings or charged to a credit card if it was used to pay for an emergency.

A person’s belief that he/she has the necessary financial resources to not only pay bills but also feel relatively wealthy is measured using three, seven-point Likert-type items.

The seven-point Likert-type scale has three items that measure the degree to which a person believes there would be a negative impact on the achievement of his/her long-term goals if money was drawn from savings that was set aside.

The scale employs eight, ten-point items to measure how stress-free and comfortable a person feels with respect to his/her financial condition.

This nine item, seven-point Likert-type scale measures a consumer’s chronic tendency to save money that is incorporated into his/her lifestyle.

Multiple versions of a seven-point Likert-type scale measure the degree to which a person believes he/she would feel guilty and irresponsible about withdrawing money from savings that was set aside for some purpose.

This three item, 100-point Likert-type scale measures a person’s belief that a particular bank would be a excellent institution in which to put money.  The sentences are phrased hypothetically such that the scale makes most sense when the person is aware of the bank but is not a customer.