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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

motivation

How much a person wants something rewarding as soon as possible is measured in this scale with ten, seven-point Likert-type items.

The four item, seven-point, Likert-type scale measures how much a person wants to make some decisions in such a way as to make someone happy and indicate how much their relationship is valued.

Four, seven-point items are used to measure the motivation a person has to be free to make his/her own choices and not be controlled.

Three, five-point items measure how much a person believes a particular event or activity motivated him/her to think about forming relationships with other people.

How much a person believes a particular event or activity motivated him/her to think about maintaining long-term relationships with other people is measured with three, five-point items.

How much a person is interested in learning more about another individual, being closer to him/her, and becoming his/her friend is measured with nine, seven-point items.

The motivation a person has to feel talented and able to perform well is measured with four, seven-point items.

The extent to which a person wants to make things with his/her hands is measured in this scale with seven, seven-point items.

With four, seven-point items, the scale measures one’s motivation to increase his/her knowledge and the willingness to change how the “world” is understood.

The scale has four, seven-point items that measure how much a person changed his/her opinion of an object in order to maintain a good relationship with a particular person.