The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
motivation
The scale has three items that measure now much a person desires to gain more status or social ranking in a particular community.
The scale uses three, seven-point items to measure the degree to which a person believes that an unspecified “external force” is pushing him/her forward.
The scale measures the degree to which a person’s motivation with regard to self-improvement is more about accomplishing a goal rather than the activities performed to reach it. Five, nine-point Likert-type items compose the scale.
Using five, nine-point items, the scale measures how much a person’s motivation with regard to self-improvement depends more on the activities performed along the way than reaching the goal itself.
How much a person wants something rewarding as soon as possible is measured in this scale with ten, seven-point Likert-type items.
The four item, seven-point, Likert-type scale measures how much a person wants to make some decisions in such a way as to make someone happy and indicate how much their relationship is valued.
Four, seven-point items are used to measure the motivation a person has to be free to make his/her own choices and not be controlled.
Three, five-point items measure how much a person believes a particular event or activity motivated him/her to think about forming relationships with other people.
How much a person believes a particular event or activity motivated him/her to think about maintaining long-term relationships with other people is measured with three, five-point items.
How much a person is interested in learning more about another individual, being closer to him/her, and becoming his/her friend is measured with nine, seven-point items.
