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Vrije Universiteit University, Amsterdam

movies

The four-item scale measures a person's interest in movies, with an emphasis on watching them more, going to a theater to see them, and seeing them before others do.

Seven, nine-point items are used to measure the degree to which a movie is considered to be exciting and entertaining.

The scale is composed of nine, nine-point items measuring the extent to which a movie is considered to have delivered a good story.

The scale is composed of four items and uses a seven-point response format to measure a person's thoughts about a movie's quality. The emphasis is on peripheral aspects of the movie such as sets and special effects.

The scale is composed of five, seven-point semantic differentials attempting to measure a person's thoughts about some specified object with an emphasis on how fun and exciting it is. Neelamegham and Jain (1999) used it specifically as a measure of consumer expectations regarding a movie.

A person's opinion of a movie's quality is measured with three, seven-point items. The emphasis is on the movie's core attributes, such as the story.