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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

name

In this scale, four, seven-point semantic differentials evaluate how positive or negative a person’s attitude is toward a brand name.  A three-item version is also described.

The scale attempts to assess the appeal and suitability of a certain brand name for a product and is composed of four, nine-point semantic differentials.

The scale is composed of five, seven-point statements that assess the appropriateness of a new product being introduced by a company to carry the same brand name as a previous product by the company.

The seven-point semantic differential scale measuring the degree to which a person views a brand name as being acceptable.

Four, seven-point statements are used to assess a person's opinion of the likelihood that a particular name for a brand would be successful in the market place.