You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

needs

Five, seven-point Likert-type items measure the degree to which a person believes people in the world, and one’s self in particular, have experienced not having enough resources.

With four, seven-point items, the scale measures how much a person believes he/she has not had enough “resources” in the past and may not have enough in the future.  The types of resources are not stated in the items but should be made clear to participants in the instructions and/or the context of the experiment.

The scale uses five, nine-point semantic differentials to measure whether a person considers his/her future needs to be most important or his/her current needs.

The scale has five, nine-point items that measure how much a parental role (mothers or fathers) generally has the primary responsibility for taking care of a child’s needs in the future.  The relative role responsibilities of mothers and fathers is not measured in the scale per se.  A proper comparison can be made if the scale is filled out once for mothers and then for fathers followed by an appropriate statistical test of the two scores.

In general, how much a parental role (mothers or fathers) has the primary responsibility for taking care of a child’s immediate needs is measured with five, nine-point items.  The relative role responsibilities of mothers and fathers is not measured in the scale per se.  A proper comparison can be made if the scale is filled out once for mothers and then for fathers followed by an appropriate statistical test of the two scores.

The desire to fit in with and be part of a particular group of fans is measured with five, seven-point Likert-type items.

The degree to which a customer believes a service provider is the best is because it understands his/her needs better than the others.  The scale is composed of three, seven-point Likert-type items.

A person’s motivation to increase his/her social status is measured in this scale with four, seven-point Likert-like items.

Four, seven-point Likert-type items are used to measure the degree to which a person believes a particular advertisement addressed concerns about a product that was important to him/her.

The degree to which a person believes that his/her resources are insufficient and that more are needed is measured with four, seven-point Likert-type items.  The items themselves are rather general.  Focusing participants’ attention on a particular situation and type of resource would need to be done in the context of the study or the questionnaire’s instructions.