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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

nervousness

Seven statements are used to measure the extent to which a person is chronically aroused leading to impaired functionality.

Seven statements are used to measure the degree that a person indicates experiencing negative physiological and emotional symptoms, most likely as a reaction to stress.

Four semantic differentials with a seven-point response format are used to measure a person's emotional reaction being characterized by feelings of worry and anxiety.

Three, seven-point Likert-type statements are used to measure the level of anxiety and loss of control felt by the client regarding its working relationship with its advertising agency.

Fifteen five-point descriptors are used to measure a person's overall negative emotional reaction to some stimulus. The scale is a combination of three subdimensions: anger, fear, and discouragement. A five-item, seven-point scale very similar to the anger subdimension was used by Nyer (1997).