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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam


The degree to which a person has been persuaded by an advertisement to engage in behaviors that support of a particular cause is measured with six, seven-point Likert-type items.

A person’s expressed likelihood of supporting a nonprofit organization or cause in various ways is measured with three, seven-point items.

A person's expressed likelihood of donating time and effort to a charity is measured in this scale using three, seven-point items.

Four, seven-point items compose this scale and are intended to measure the belief that an appeal one has been exposed to is either focused on benefits for others or benefits for self.  Although the items do not specifically reference a charity, that is the context for which they were developed and most naturally employed.

The scale is composed of three, five-point items measuring a person' expressed probability of contributing time, money, or other resources to a nonprofit organization.

This scale uses five, seven-point Likert-type statements to measure a person's attitude regarding a particular company's support for nonprofit organizations, with an emphasis on those nonprofits in the local community.

The scale is composed of four, seven-point Likert-type statements measuring the degree to which a person thinks that those people who volunteer to help raise funds for a nonprofit organization are given special recognition for their effort by the organization.

The degree of approval or disapproval a person thinks would be received from various parties if he/she volunteered to help a particular nonprofit organization is measured using four, ten-point items.

The scale is composed of four, seven-point Likert-type statements measuring the degree to which a person thinks that a nonprofit organization needs his/her help.

The scale is composed of four, seven-point semantic differentials used to evaluate a potential donor's opinion of the commitment by a business to a particular charity or cause.