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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

novelty

Three, seven-point semantic-differentials are used to measure how much a person believes that an object is original and uncommon. 

The scale uses seven items to measure how much a person believes that a particular typeface is uncommon and difficult to read.  Responses to the items are made with a seven-point Likert-type scale.

With three, seven-point semantic differentials, the scale measures the novelty and interestingness of a sponsorship being promoted in an advertisement by a sponsoring entity for something such as an event, an organization, or a cause.

The scale has five, seven-point Likert-type items that measure the degree to which a person believes a particular advertisement contains elements that are novel or unusual and yet artistically arranged.

Three, seven-point semantic differentials are used to measure whether the product featured in an ad is considered fresh and new or old and routine.

A consumer’s enjoyment of shopping for a variety of related reasons (adventure, novelty, curiosity) is measured with five, five-point Likert-type items.

Four semantic differentials are used to measure how fresh and original a product is believed to be.  The scale seems to be flexible for use with a wide variety of products and other objects.

How much a person expects that some particular experiences would provide the opportunity to explore what is new in a product category is measured with three, nine-point items.  The scale was made to be used with sensory-related experiences but might be flexible enough for use in other contexts as well.

The extent to which a person believes that something is uncommon and distinct is measured in this scale with four, uni-polar items along with a seven-point Likert-type response format.  The scale is general in the sense that the items are amenable for use in a wide variety of situations when participants are given the proper instructions.

Using three, five-point Likert-type items, the scale measures the degree to which a person enjoys trying multiple brands within a product category.  The scale was called brand variety seeking by Hung, Li, and Tse (2011).