outcomes
Three, seven-point Likert-type items measure how much a person believes that entities outside of him- or herself control outcomes.
The degree to which a person believes that he/she has the necessary resources to produce particular outcomes is measured with three, seven-point Likert-type items.
Five, seven-point items are used to measure the extent to which a consumer is actively considering what to do with a particular new product in order to achieve positive outcomes and avoid negative ones.
Using three, seven-point Likert-type items, the scale measures the belief that one has the ability to make situations turn out the way he/she wants.
Three, seven-point Likert-type items are used to measure how much time and effort a person must expend in order to follow the advice given to him/her by a professional in order to achieve the desired outcome.
The scale measures the degree to which a person’s motivation with regard to self-improvement is more about accomplishing a goal rather than the activities performed to reach it. Five, nine-point Likert-type items compose the scale.
Three, seven-point semantic differentials are used in this scale to measure a person’s judgement of whether an advertisement emphasized benefits gained by the person taking an action or the losses and costs if the action was not taken.
Three Likert-type items are used to measure the degree to which a person would make a different choice if possible given an outcome that has occurred to a decision he/she made.
The scale measures how strongly a person believes that a particular good or service is able to reveal if a person has a certain life-threatening ailment. Three, five-point items compose the scale.
The scale measures how bad a person believes the unintended reactions of a health-related good/service could be. The construct being measured is akin to the consequences component of perceived risk (e.g., Cox 1967; Dowling 1986). Three, five-point items compose the scale.