The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
participation
With three, seven-point Likert-type items, the scale measures how much a particular company makes a customer feel like he/she has some influence on it.
The scale measures how much a person is formally involved in a specific company’s customer participation process and follows the rules and procedures. Three, five-point items compose the scale.
Using three, five-point Likert-type items, the scale measures the degree to which a customer of a company believes that a particular employee of a company provides timely and regular information about how the customer’s suggestions and other involvement help to improve customer service.
The enjoyment a consumer experiences by being involved in programs offered by companies that give rewards for helping to recruit new customers is measured with three, seven-point Likert-type items. The sentences are phrased such that they make most sense for those who have participated in such programs.
The scale measures a person’s willingness to visit a particular community and be involved with it. A three- and a five-item version are described.
How much a person likes customer referral programs in general and is likely to participate in them is measured with four, seven-point Likert-type items.
With three, seven-point Likert-type items, the scale measures the extent to which a person actively participated in a particular decision-making process with another person and, afterward, felt accountable for the decision that was made.
How much a person believes that an advertising message explains why customers should participate in an activity is measured with three, seven-point Likert-type items.
Three, seven-point Likert-type items are used to measure the degree to which a person believes an advertising message stresses how customers can participate in an activity.
Using six items, this scale not only measures how strongly a person identifies with a particular gender but how important that identity is to his/her self-image.
