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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

patients

The degree to which a patient provided information and was actively involved in decision making with his/her physician during a specific visit is measured with four, seven-point Likert-type items.

The degree to which a patient is pleased with the service provided by a physician and the medical facility during a specific visit is measured with three, seven-point Likert-type items.

Three statements are used in this scale to measure how risky a former patient of a hospital believes treatment received there to be.

Three statements are used in this scale to measure the degree of control a person believes he/she had over the care received when he/she was a patient at a particular hospital.

Five, five point Likert-type items are used to measure the extent to which a patient says he/she tends to follow the instructions given by his/her physician.