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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

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Three, five-point Likert-type items are used to measure the degree to which a consumer has little or no motivation to shop and/or look for bargains.

Three, seven-point items are used in this scale to measure the likelihood that a customer will visit a particular retail store again for the purpose of buying something from a particular product category.

This scale has three, seven point items that are used to measure the importance a consumer places on choosing to shop at a mall or shopping center because it has stores/services that others do not, such as a movie theater, bank, restaurant, and hair salon. This scale was called enhancements by Ganesh, Reynolds, and Luckett (2007).

The scale is composed of three, seven point items intended to measure the importance a consumer places on convenience-related factors when choosing where to shop, with an emphasis on the ease of getting there and the hours of operation.

The scale has three, seven point items that are used to measure the importance a consumer places on a shopping center having a wide variety of merchandise for the purpose of selecting where to shop, with an emphasis on the set of stores having well-known brands and new products.

The importance of "quality," based on several specific attributes, is measured with seven, seven point items with respect to the selection of a store/mall at which to shop.

Three, seven-point Likert-type items are used to measure a person's intention to not only go to a store again in the future but to look forward to it.

The scale is composed of nine, five-point items that are intended to measure the degree to which a consumer has an aversion towards the products produced by members of particular minority group and/or their businesses. 

The scale is composed of four items that are intended to measure the degree to which a person expresses a preference for products produced in his/her country by a particular ethnic group, probably the dominant one, rather than products that were produced domestically but by another ethnic group, probably a minority.

The scale uses three, five-point statements to measure the likelihood that a person who is familiar with a website will go back to it sometime in the future. Due to the phrasing of one of the items, the website should have some sort of subscription aspect to it such as with the online versions of newspapers and magazines.