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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

performance

The scale has three, seven-point Likert items that measure how much a person expected to feel good if he/she scored many points in a game.

A customer’s belief that a service agent’s performance was good and, in fact, better than expected is measured with three, seven-point Likert-type items.

With three, nine-point items, the scale measures a customer’s belief that the performance of a particular store or company met his/her expectations and that a good decision was made.

The degree to which a person believes that resources devoted to social issues by a company come at the expense of performance and product quality is measured using five, seven-point Likert-type items.

This five-item, seven-point Likert scale measures a person’s belief that his/her self-worth is based on performing better than others on a task or skill.

A person’s hope that he/she can perform better than others in socially-relevant ways and earn admiration for it is measured with five, seven-point items.

The scale has eight, seven-point Likert-type items that measure the degree to which a person believes, in general, that stress can enhance rather than debilitate his/her learning and productivity.

The anticipated level of improvement (or lack thereof) in one’s performance of a certain activity from the use of a particular product is measured with three, seven-point items.

With three, five-point Likert-type items, the scale measures a person’s belief that a product appears to perform well and is capable of doing what it intended to do.   

The scale is composed of four, nine-point Likert-type items that measure how much concern and worry a person expresses about how a particular product with a particular attribute will function.