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personality

A person's tendency to learn about and adopt innovations (new products) within a specific domain of interest is measured with six, five-point Likert-type items.  The scale is intended to be distinct from a generalized personality trait at one extreme and a highly specific, single product purchase at the other extreme.

With eight, six-point Likert-type items, the scale measures how much at a particular moment in time one’s motivation is to be around people and situations in which he/she has high certainty of what to expect.

This three item, seven-point Likert-type scale measures the degree to which a customer gets bored always buying the same brands and, because of that, is motivated to shop for different brands.

How much a person is sociable and talkative is measured with six, seven-point Likert-type items.

The scale uses three, seven-point items to measure a person’s preference for normality and routine in his/her life rather than change.

Nine, four-point items are used to measure how much a person engages in self-examination and introspection.

With four, seven-point items, the scale measures one’s motivation to increase his/her knowledge and the willingness to change how the “world” is understood.

Six, seven-point Likert-type items measure a person’s ability to sustain effort despite hardships and setbacks.

With six, seven-point Likert-type items the scale measures a person’s ability to recover from stressful events that are experienced.

How much one wants to be in control of his/her life, most particularly his/her job, is measured with three, seven-point Likert-type items.