personality
A person's tendency to learn about and adopt innovations (new products) within a specific domain of interest is measured with six, five-point Likert-type items. The scale is intended to be distinct from a generalized personality trait at one extreme and a highly specific, single product purchase at the other extreme.
How much a person feels that he/she is different from other people is measured with three, seven-point Likert-type items.
How much a person views him/herself as sympathetic and concerned about others is measured with three, seven-point Likert-type items.
Three, seven-point Likert-type items measure how much a person describes him/herself as talkative and gregarious.
With three, seven-point Likert-type items, the scale measures the degree to which a person believes he/she is imaginative and interested in abstract ideas.
With eight, six-point Likert-type items, the scale measures how much at a particular moment in time one’s motivation is to be around people and situations in which he/she has high certainty of what to expect.
This three item, seven-point Likert-type scale measures the degree to which a customer gets bored always buying the same brands and, because of that, is motivated to shop for different brands.
How much a person is sociable and talkative is measured with six, seven-point Likert-type items.
The scale uses three, seven-point items to measure a person’s preference for normality and routine in his/her life rather than change.
Nine, four-point items are used to measure how much a person engages in self-examination and introspection.