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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

personality

The scale has twelve, six-point Likert-type items that measure a person’s chronic motivation to make progress towards achieving a goal in a direct manner without deviation and distraction.

A person’s preference for multitasking (switching attention among several ongoing tasks) rather than performing one task at a time until its completion is measured in the scale with 14 Likert-type items.

The scale uses ten items to measure a person’s tendency to be engaged in what he/she is doing with undivided attention rather than being distracted such as with multi-tasking and mind-wandering.

The tendency for a person to notice and attend to thoughts and feelings having to do with physical aspects of his/her body is measured with six, seven-point items.

With three, seven-point items, the scale measures a person’s tendency to notice and attend to sounds, smells, and visual aspects of his/her nearby surroundings.

The scale has three, seven-point items that measure a person’s tendency to notice and attend to his/her emotions and changing moods.

A person’s tendency to express and verbalize his/her thoughts and feelings is measured with eight items.

The tendency for a person to notice or attend to a variety of stimuli, both internal (such as thoughts and feelings) as well as external (such as sights, sounds, and smells) is measured with 12 items.

Seven, seven-point items are used in this scale to measure a person’s enduring belief that he/she is superior to others and makes him/herself the center of attention.

The scale uses four, five-point items to measure a person’s tendency to put off making decisions and acting upon them.