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personality

The degree to which a person relies on feeling and intuition to make decisions and judgments is measured using five items.

Seven, seven-point Likert-type items are used to measure the degree to which a person becomes immersed in his/her mental imagery.

The 40 Likert-type items composing this scale are purported to measure the strength with which a person experiences his or her emotions. 

Eight, five-point semantic-differentials are used to measure a person's expression of self-assertive personality traits.  While the traits could be possessed by either sex, they are stereotypically associated with males.

Using eight, five-point semantic-differentials, the scale measures a person's expression of interpersonal personality traits.  While the traits could be possessed by either sex, they are stereotypically associated with females. 

A personality-type factor having to do with femininity and glamor traits is measured in this scale using three, seven-point unipolar items.

With thirteen items, the scale measures a person’s motivation to seek situations and activities that are emotionally stimulating for self and others.

This seven item scale is intended to measure a person’s ability to alter his/her behavior in order to portray an image suited for a social situation.

With four, six-point items, the scale measures a person’s expressed ability to understand others' "true" feelings based primarily on observing their nonverbal behavior.

The extent to which a person views him/herself as being creative and believes that others think that as well is measured in this scale with three, five-point items.