The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
phone
This scale uses four, seven-point items to measure how much a person feels that when using his/her smartphone there is a sense of being in a private, safe place.
Usage of one’s phone to help relieve stress and deal with other uncomfortable situations is measured in this scale with four, seven-point Likert-like items.
This seven-point scale measures how much a consumer believes one smartphone is similar to another phone on four characteristics related to ease of use.
A consumer’s likelihood of using a smartphone in a store when searching for product and price information is measured with five, seven-point items.
The degree to which a consumer views a particular possession of his/hers as an extension of self is measured with six, seven-point Likert-like items.
The scale measures how much a person expresses attitudes and engages in a wide variety of behaviors that indicate his/her dependence upon and possible “addiction” to the use of a mobile phone. The measure has twenty, ten-point items.
The scale measures how much a person reports having a difficult time focusing on a shopping task. The measure has five, seven-point Likert-type items.
How much a shopper felt unable to focus during a particular shopping trip due to interruptions is measured with four items.
Composed of three, five-point Likert-type items, the scale measures the degree to which a consumer believes that a particular website, most likely an online retailer, provides ways for customers to reach them and even speak with a live representative if desired.
The three, seven-point Likert-type items in this scale measure the degree to which a person believes that the ability to access the Internet with a mobile device gives him/her spatial flexibility. As currently phrased, the implication in the items is that the person is experienced using an Internet-enabled mobile phone.
