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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

phone

This scale uses four, seven-point items to measure how much a person feels that when using his/her smartphone there is a sense of being in a private, safe place.

Usage of one’s phone to help relieve stress and deal with other uncomfortable situations is measured in this scale with four, seven-point Likert-like items.

This seven-point scale measures how much a consumer believes one smartphone is similar to another phone on four characteristics related to ease of use.

A consumer’s likelihood of using a smartphone in a store when searching for product and price information is measured with five, seven-point items.

The degree to which a consumer views a particular possession of his/hers as an extension of self is measured with six, seven-point Likert-like items. 

The scale measures how much a person expresses attitudes and engages in a wide variety of behaviors that indicate his/her dependence upon and possible “addiction” to the use of a mobile phone.  The measure has twenty, ten-point items.

The scale measures how much a person reports having a difficult time focusing on a shopping task.  The measure has five, seven-point Likert-type items.

How much a shopper felt unable to focus during a particular shopping trip due to interruptions is measured with four items.

Composed of three, five-point Likert-type items, the scale measures the degree to which a consumer believes that a particular website, most likely an online retailer, provides ways for customers to reach them and even speak with a live representative if desired.

The three, seven-point Likert-type items in this scale measure the degree to which a person believes that the ability to access the Internet with a mobile device gives him/her spatial flexibility. As currently phrased, the implication in the items is that the person is experienced using an Internet-enabled mobile phone.