You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

pleasure

The degree of pleasure and enjoyment experienced when eating a particular food is measured with three, seven-point semantic-differentials.

With three, seven-point items, the scale measures the extent to which a person liked looking at some particular pictures. 

The scale has three, seven-point semantic differentials that measure how pleasurable and delicious a certain food or beverage is considered to be.  The scale is general in the sense that it is an overall measure rather than assessing a particular type of taste such as sweet, salty, spicy, etc.

Three, seven-point unipolar items measure the extent to which a person believes that he/she has been praised and felt gratified. 

How much a consumer believes a particular subscription contract would be very beneficial to him/her is measured using four, seven-point Likert-type items.

How much a person reports feeling happy and content as opposed to sad and depressed at a particular point in time is measured with eight, seven-point uni-polar items. 

The degree to which a person derives pleasure from the suffering that someone or something else has experienced due to his/her actions is measured with seven items.

The degree to which a person is happy with a resort and pleased with his/her service experience there is measured with a seven-point Likert-type scale.  Three slightly different versions are described.  One directly measures satisfaction, another directly measures dissatisfaction, and the third one has greater emphasis on the service experience.

The scale is composed of four, seven-point semantic differentials that measure how much a person viewed the goal of a particular choice he/she made being gratification seeking rather than avoiding indulgence.

How beautiful and pleasing an object appears to be is measured with four, seven-point uni-polar items.