You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

pleasure

The degree to which a person is happy with a resort and pleased with his/her service experience there is measured with a seven-point Likert-type scale.  Three slightly different versions are described.  One directly measures satisfaction, another directly measures dissatisfaction, and the third one has greater emphasis on the service experience.

The scale is composed of four, seven-point semantic differentials that measure how much a person viewed the goal of a particular choice he/she made being gratification seeking rather than avoiding indulgence.

How beautiful and pleasing an object appears to be is measured with four, seven-point uni-polar items.

Five, seven-point Likert-type items are used to measure a consumer’s judgement of a product’s quality and the enjoyment it would bring.  As written, the implication of some items is that the consumer has not experienced the product yet.  In that sense, the scale measures anticipated value.

The scale uses three, nine-point items to measure a person’s belief that a particular portion of food is a sufficient quantity for enjoying the taste of a specified food.

Five, seven-point items measure the degree to which an advertisement caused a person to think of happy events in his/her own life.

Three, seven-point Likert-type items are used to measure the degree of enjoyment a person experiences when buying a product from a particular category.   While the phrasing of the items might allow it to be used with regard to brand involvement, the scale was meant for use when the pleasure tends to occur regardless of the brand being purchased.

How pleased a customer is with a particular product assembly experience is measured with three, seven-point bi-polar adjectives.

Three, nine-point items measure a person’s positive affective state at a particular point in time that is characterized by feelings of joy and elation.

How easy and enjoyable a person believes a task to be is measured with three, nine-point bi-polar adjectives.