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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

pleasure

How pleased a customer is with a particular product assembly experience is measured with three, seven-point bi-polar adjectives.

Three, nine-point items measure a person’s positive affective state at a particular point in time that is characterized by feelings of joy and elation.

How easy and enjoyable a person believes a task to be is measured with three, nine-point bi-polar adjectives.

Three, seven-point Likert-type items are used to measure a person’s interest in taking advantage of sexual opportunities with different partners.

How much a person views time in a certain situation as being a beneficial entity or a maleficent force is measured with three, nine-point items.

Four, seven-point items are used to measure the degree to which a person believes an advertisement was pleasing.  Given that one of the items has the phrase "to watch," the scale is most appropriate for commercials in video form rather than those in print or audio only.

Three simple, seven-point items are used in the scale to measure a person's opinion of how interesting and fun a game is. 

A person's attitude toward eating a particular food is measured with four, seven-point items.  The emphasis of the statements is on how tasty the food is expected to be.

Three, five-point Likert-type items are used to measure how much a person believes the product ads placed within video games are amusing and enjoyable.  As currently phrased, the statements are not specific to any particular game but rather, refer to in-game advertising in general.

The level of self-satisfaction and sense of accomplishment one feels as a result of something in particular is measured with five, nine-point unipolar items.