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Marshfield Clinic Research Foundation

pride

The pride a person feels after accomplishing a particular task is measured with four, seven-point Likert items.

Four, five-point Likert-type items measure a customer’s degree of commitment and loyalty.  The scale is general in the sense that it can be easily adapted for use with a variety of business entities such as a company, brand, store, or website.

Four, seven-point Likert-type items are used to measure the degree to which a person has an overall respect of self and feeling of inherent value.

With four, nine-point items in a semantic differential format, the scale purports to measure a person’s emotional response from doing “good,” such as charitable giving and other prosocial behavior.

Seven, seven-point items are used in this scale to measure a person’s enduring belief that he/she is superior to others and makes him/herself the center of attention.

This seven-item, seven-point Likert-type scale is used to measure a momentary self-centered and arrogant frame of mind.

The strength with which a person expresses favorable attachment to a particular cultural group is measured in this scale using six, seven-point Likert-type items.

Using three items, this scale measures the degree to which a person thinks a product has a pride-like quality that was implanted in it during the production process.

How much a person believes that a certain event would negatively affect his/her morale and pride is measured with five, seven-point items.

The scale is composed of eight Likert-type items that measure a consumer’s pride with being associated with a brand and his/her emotional attachment to it.