You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

problem

Three, ten-point Likert-type items are used to measure how much a person who has observed a problem situation believes a particular person is responsible for it.  The respondent is the observer of the problem and is not otherwise involved in the problem that occurred.

Three, seven-point semantic differentials are used to measure how much of a problem a customer believes a particular service failure is, was, or could be.

Using three, seven-point Likert-type items, the scale measures how much a person believes that an employee has engaged in behaviors to actively and competently solve a customer’s problem.

With three, 101-point items, the purpose of the scale is to measure how far into the future a certain health problem is believed to be.

A customer's belief regarding how bad a problem was created by a particular product failure he/she experienced is measured in this scale with four, five-point Likert-type items.

A consumer’s pattern of acknowledging and defining needs/wants for clothing is measured using eight, seven-point Likert-type items.

The scale has three, seven-point semantic differentials that measure the degree to which a certain problem that could be experienced at a business is viewed by a consumer as being very important rather than trivial.

A customer's belief that a certain problem with respect to service delivery is typical is measured in this scale using three, seven-point semantic differentials.

The scale has three, seven-point Likert-type statements that are used to measure the degree to which it is believed that a business one has recently interacted with has resolved a particular problem in a satisfactory manner.

The scale has three, five-point Likert-type statements that measure the extent to which a customer believes an airline has policies for satisfactorily addressing problems that arise as part of providing its service.