You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

process

Four, five-point Likert-type items are used to measure the degree to which a customer expresses feeling pleasure from participating in the service process.  Although the statements are not specific to any particular activity or context, instructions could be used with the scale to make it more focused.

This four-item, seven-point scale is used to measure the degree to which people say they are confident in their ability to understand and use specified nutritional information on food packaging.

The scale is composed of three items that measure the extent to which one party of a married couple felt involved in a particular decision with his/her spouse and believes the process used in making the decision was appropriate.

Four, seven point Likert-type statements are used to measure a consumer's belief that he/she has the ability and opportunity to significantly affect the shopping process, particularly in terms of the value received for the money spent.

The scale has four, seven-point Likert-type statements that measure how much a person places emphasis on the consequences of a decision being made rather than the process being used because of the belief that he/she is responsible for the former rather than the latter.

The scale is composed of four, seven-point Likert-type items that are used to measure the degree to which a person places emphasis on the process of making a decision because of the belief he/she is responsible for the procedure used to make the decision rather than the outcome.