You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

This website has truly been a welcome gift! The Day Pass is extremely affordable & the site is so user friendly to navigate. It provides a wealth of information including, the source, validity, & references for my doctorate research project. I highly recommend this to anyone as it is truly an invaluable research tool!
Suzanne Cromlish, PhD
Saint Xavier University, Chicago

product

With four, seven-point Likert-type items, the scale measures how much a person felt good and had a warm feeling about using a particular object.

The extent to which a person perceives an object to be tangible and realistic-looking is measured with three, uni-polar items.

The scale has three, seven-point items and measures how much a person feels appreciated by society because of something he/she has used.

Five, seven-point Likert-type items are used in this scale to measure how much a person believes he/she would be communicating self-identity to others if posts about products were made at a particular social media site.

How much a consumer wants to know more about a particular sale is measured with three, seven-point items.

Three items are employed to measure how skilled a consumer believes him/herself to be in finding information, especially with respect to products.

This Likert-type scale measures how much a consumer believes that two products that have been promoted together are associated because they are used together by consumers.

A person’s desire and tendency to customize products when possible is measured with three, seven-point Likert-type items.

The scale uses three, seven-point Likert-type items to measure how much a person visually imagined shopping in a store as well as picturing possible sets of associated products that could be used together.

Beliefs that companies have more power, authority, and design expertise than consumers as it relates to products are measured with six, nine-point items.