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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

protection

How much a customer trusts that an online retailer is protecting his/her personal information is measured using three, five-point items.

Composed of five, seven-point items, the scale measures how unprotected and unprepared a person feels with respect to the threats coming from the “world” around him/her.

Four, eight-point items measure the importance a person places on protecting the ecosystem and living in harmony with it.

Five, seven-point Likert-type items are used measure the degree to which a person reports that an ad made him/her feel exposed and unsafe.

The scale uses three, seven-point Likert-type items to measure the importance placed on securing and strengthening one's future position in a group.

The degree to which a person is more nature-centered in his/her system of values, as opposed to human-centered, is measured using three, seven-point Likert-type items.

How much a person values caring for the environment and believes in making environmentally responsible decisions is measured with four, seven-point questions.

The level of pro-environment activism a person reports being part of is measured with three, seven-point Likert-type items.

The level of importance a person places on personally helping to decrease air pollution is measured in this scale with four statements.

Using three items, this scale measures a person's concern about the environmental problem of solid waste reduction, particularly as it pertains to the need for reduced packaging and purchase of recycled paper products.