You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

purchase

Four, seven-point items are used to measure the likelihood that a consumer will regularly wear sunscreen in the future as well as recommend that others do so too.

Four, five-point Likert-type items measure a customer's attitude toward his/her current and future purchases of the brand.

The degree to which a customer promotes and refers a brand to friends and relatives because of monetary incentives from the company is measured with four, five-point Likert-type items.

A consumer’s belief that the price of a brand is reasonable and a good value is measured using three, seven-point Likert-type items.

The subjective probability expressed by a consumer that indicates he/she would buy a particular product at its present price is measured with five, seven-point items.

The favorability of one brand compared to another is measured with three, nine-point questions. 

With reference to a particular shopping trip and store, three, seven-point Likert-type items measure the extent to which a consumer left without making a purchase.

Leaving an area within a store or the store itself without buying the product of interest is measured with six, seven-point semantic differentials.  Two versions of the scale are described. Temporary abandonment has to do with the shopper's intention to return later in the shopping trip to make the purchase while Permanent Abandonment means the shopper does not plan to return to buy the product.

A person’s tendency to not only express his/her concern for the environment via product-related decisions but also by engaging in other pro-environmental activities is measured with ten, seven-point items.

The scale uses three statements to measure a consumer’s belief that he/she has expert level knowledge with respect to a specific product category and is an excellent source of information for friends buying such a product.