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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

quality

With four, seven-point items, the scale measures how much better the most recent model of a brand is compared to previous models.

This scale has three, seven-point Likert-type items that measure a consumer’s belief that locally produced foods taste better and are more nutritious than those produced elsewhere.

This scale has three, seven-point Likert-type items that measure a consumer’s beliefs that he/she has insight into the characteristics, quality, and aesthetics of an object.

The scale has three, five-point Likert-type items that measure a person’s overall attitude toward the customer service dimension of a particular retailer’s website.

Three, five-point Likert-type items are used in this scale to measure a customer’s overall attitude toward the design of a particular retailer’s website.

A customer’s overall attitude toward the order fulfillment dimension of a particular retailer’s website is measured with three, five-point Likert-type items.

Using three, five-point Likert-type items, the scale measures a customer’s overall attitude toward the security and privacy facets of a particular retailer’s website.

Using three, ten-point items, the scale measures a customer’s evaluation of the quality of a brand's goods and/or services based on recent consumption experiences.

Three, seven-point items measure a consumer’s comparison between two uses of a product in terms of which application is believed to be the better.  To be clear, as stated, the items focus on the applications of the product rather than to the product itself.

The degree to which a person believes that resources devoted to social issues by a company come at the expense of performance and product quality is measured using five, seven-point Likert-type items.