I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
quality
Two-item, five-point items are used to measure the recalled number of times a company failed to handle a customer's request in the previous two years. Crosby and Stephens (1987) used the scale with policy owners and asked them to respond about insurance companies.
A 44-item, three-point scale is used to measure a consumer's satisfaction with a specific product.
A six-item, five-point Likert-type scale is used to measure a consumer's attitude toward business and products in general.
This five-item, six-point, Likert-type scale measures a consumer's attitude about shopping at local stores. It was referred to as negative attitude toward local shopping by Hawes and Lumpkin (1984) because items were scored such that higher scores implied more negative attitudes.
This is a five-item, three-point scale measuring a consumer's satisfaction with the pricing of a specified product.
This is a three-item, five-point semantic differential scale measuring a person's evaluation of a brand of shampoo.
