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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

quality

Ten, seven-point items are used to measure how effectively a product is believed to enhance physical energy and mental acuity.  To answer some of the questions, the respondent must have used the product rather than merely hearing about it.  The scale seems to be amenable for use with a variety of foods, beverages, drugs, and supplements which are claimed to increase one’s energy.

How long a product improved a person’s mental performance is assessed with four, seven-point items.  To answer the questions, the respondent must have used the product rather than merely hearing about it.  The scale seems to be amenable for use with a variety of foods and supplements for which claims are made about increasing one’s cognitive ability in some way.

A consumer’s global evaluation of a service experience is measure with three, nine-point bi-polar adjectives.

The likelihood of receiving lower service quality if one switches from one provider to another is measured with three, five-point Likert-type items.

With three, seven-point Likert-type items, the scale measures the extent to which a person believes that the service provided by a company is high quality, with no reference to any specific type of business or aspect of service quality.

Using three, seven-point Likert-type items, the scale measures the degree to which a person believes the physical environment of a store is high quality.

Four, nine-point uni-polar items are used to measure the degree to which a consumer believes that a particular pair of jeans is durable and well made.

Nine-point Likert-type items are used to measure a consumer’s belief that there is evidence that a particular product is genuinely a particular brand rather than a fake or confusingly similar one.  A two- and a four-item version are provided.

Three, seven-point items measure a person’s general belief that the current day will be good rather than bad.

The scale uses three, seven-point Likert-type items to measure the degree to which one believes the quality and other information about a particular product cannot be judged even after buying and using it.