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Vrije Universiteit University, Amsterdam

quality

The likelihood of receiving lower service quality if one switches from one provider to another is measured with three, five-point Likert-type items.

With three, seven-point Likert-type items, the scale measures the extent to which a person believes that the service provided by a company is high quality, with no reference to any specific type of business or aspect of service quality.

Using three, seven-point Likert-type items, the scale measures the degree to which a person believes the physical environment of a store is high quality.

Four, nine-point uni-polar items are used to measure the degree to which a consumer believes that a particular pair of jeans is durable and well made.

Nine-point Likert-type items are used to measure a consumer’s belief that there is evidence that a particular product is genuinely a particular brand rather than a fake or confusingly similar one.  A two- and a four-item version are provided.

Three, seven-point items measure a person’s general belief that the current day will be good rather than bad.

The scale uses three, seven-point Likert-type items to measure the degree to which one believes the quality and other information about a particular product cannot be judged even after buying and using it.

The belief that one cannot determine the quality and other attributes of a particular product until after it has been purchased and used is measured with three, seven-point Likert-type items.

Three, seven-point Likert-type items compose the scale and measure one’s belief that he/she can judge the quality and other attributes of a particular product before buying it.

Four, seven-point items are used to measure a person’s attitude about the usefulness of the third-party label on a package that attests to some aspect of the product’s quality.