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quality

With three, seven-point Likert-type items, the scale measures a consumer’s general belief that brand name products in a certain product category are essentially the same as those brands owned by the store.  (How they are viewed as “the same” is not stated in the items.)

The level of trust a person has in a third party label on a package and the party sponsoring it that attests to an aspect of the product’s quality is measured using six, seven-point Likert-type items.

A person’s attitude about a particular third-party that sponsors certification seals that attest to environmentally-related product attributes is measured using five, seven-point semantic differentials.

A person's belief that a company is competent at making products that will perform as expected is measured with five, seven-point Likert-type items.

The degree to which a customer likes a store brand and believes its quality to be high is measured in this scale using three items. 

The desirability of a brand and likelihood of shopping for it is measured in this scale with five semantic-differentials.

Three statements are used to measure how much a consumer believes that a set of products sharing a brand name are of high quality.

The leadership ability of an athlete with his/her team as well as his/her relative standing with other athletes in the sport is measured using three, seven-point Likert-type items. 

With three, seven-point Likert-type items, this scale measures the leadership of a particular company's chief executive office, particularly as it pertains to managing the development of innovative products. 

The effectiveness and leadership of a state governor is measured using three, seven-point Likert-type items.