You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

quality

A consumer's tendency to buy well-known brand name products (national brands) rather than those owned by distributors (store brands) is measured with three, seven-point Likert-type items. 

Using three, seven-point items, the scale measures the degree to which a consumer believes a brand is consistently good. 

A seven-item, seven-point Likert-type scale is used to measure the concern a consumer has for paying low prices contingent on some product quality expectations.

Using six, seven-point Likert-type items, the scale measures how well a person believes a particular website provides a set of services.

The scale uses five, seven-point Likert-type items to measure the degree to which a person expresses positive beliefs about the functional aspects of a company's self-service technology (SST), particularly its responsiveness, reliability, and ease of use.

With four, seven-point Likert-type items, the scale measures the degree to which a person thinks a company's self-service technology (SST) is interesting and feels good about using it.

The degree to which a customer believes a company's self-service technology (SST) is personalized based on its understanding of his/her individual preferences and needs is measured with three, seven-point Likert-type items.

The degree of perceived consistency among the product reviews a person has read is measured using three, nine-point Likert-type items.  The scale was referred to as WOM consensus by Khare, Labrecque, and Asare (2011).

Four, five-point Likert-type items are used to measure the degree to which a person believes the website of an online community has positive characteristics related to the quality-assurance of the message board and the ease of accessing it.  Hung, Li, and Tse (2011) called the scale web features.

Six, nine-point Likert-type items measure a person's confidence that a product that he/has has recently designed (but does not have in physical form) will be good and enjoyable.