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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

quality

A consumer's tendency to buy well-known brand name products (national brands) rather than those owned by distributors (store brands) is measured with three, seven-point Likert-type items. 

Using three, seven-point items, the scale measures the degree to which a consumer believes a brand is consistently good. 

A seven-item, seven-point Likert-type scale is used to measure the concern a consumer has for paying low prices contingent on some product quality expectations.

Using six, seven-point Likert-type items, the scale measures how well a person believes a particular website provides a set of services.

The scale uses five, seven-point Likert-type items to measure the degree to which a person expresses positive beliefs about the functional aspects of a company's self-service technology (SST), particularly its responsiveness, reliability, and ease of use.

With four, seven-point Likert-type items, the scale measures the degree to which a person thinks a company's self-service technology (SST) is interesting and feels good about using it.

The degree to which a customer believes a company's self-service technology (SST) is personalized based on its understanding of his/her individual preferences and needs is measured with three, seven-point Likert-type items.

The degree of perceived consistency among the product reviews a person has read is measured using three, nine-point Likert-type items.  The scale was referred to as WOM consensus by Khare, Labrecque, and Asare (2011).

Four, five-point Likert-type items are used to measure the degree to which a person believes the website of an online community has positive characteristics related to the quality-assurance of the message board and the ease of accessing it.  Hung, Li, and Tse (2011) called the scale web features.

Six, nine-point Likert-type items measure a person's confidence that a product that he/has has recently designed (but does not have in physical form) will be good and enjoyable.