I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
quality
Six, nine-point Likert-type items measure a person's confidence that a product that he/has has recently designed (but does not have in physical form) will be good and enjoyable.
Three, seven-point Likert-type items are used in this scale to measure the degree to which a person believes that a certain website is up and running all of the time without technical problems.
This scale uses five, unipolar items to measure the importance a consumer places on safety- and mildness-type attributes for products in a certain category.
Five, unipolar items compose this scale which is intended to measure how important it is to a consumer for products in a certain category to perform well on attributes related to their ability to do what they are supposed to do.
Using three, five-point Likert-type items, this scale measures the quality of a product with the focus on the improvement it makes in one's productivity. The scale is best suited for a innovation which has benefits of a functional nature as opposed to hedonic or social.
Three, five-point Likert-type items are used in this scale to measure the degree to which a customer believes his/her involvement in the service process produced a better relationship with the service provider.
The scale measures the degree to which a customer believes he/she receives better quality service due to his/her involvement in the service process. Five, five-point Likert-type items compose the scale.
The scale measures the degree to which a consumer believes a product he/she designed is attractive and desirable, Two slightly different versions of the scale were used by Moreau and Herd (2010; Moreau 2012). Both versions used six items with a nine-point response format.
The degree to which a person believes that brands made in his/her country are of higher quality and more associated with domestic consumption than foreign brands is measured with five, semantic-differentials.
This scale uses three, seven-point Likert-type items to measure the degree to which a person believes that a particular website is the simple to use and fast.
