The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
quality
The degree of perceived consistency among the product reviews a person has read is measured using three, nine-point Likert-type items. The scale was referred to as WOM consensus by Khare, Labrecque, and Asare (2011).
Four, five-point Likert-type items are used to measure the degree to which a person believes the website of an online community has positive characteristics related to the quality-assurance of the message board and the ease of accessing it. Hung, Li, and Tse (2011) called the scale web features.
Six, nine-point Likert-type items measure a person's confidence that a product that he/has has recently designed (but does not have in physical form) will be good and enjoyable.
Three, seven-point Likert-type items are used in this scale to measure the degree to which a person believes that a certain website is up and running all of the time without technical problems.
This scale uses five, unipolar items to measure the importance a consumer places on safety- and mildness-type attributes for products in a certain category.
Five, unipolar items compose this scale which is intended to measure how important it is to a consumer for products in a certain category to perform well on attributes related to their ability to do what they are supposed to do.
Using three, five-point Likert-type items, this scale measures the quality of a product with the focus on the improvement it makes in one's productivity. The scale is best suited for a innovation which has benefits of a functional nature as opposed to hedonic or social.
Three, five-point Likert-type items are used in this scale to measure the degree to which a customer believes his/her involvement in the service process produced a better relationship with the service provider.
The scale measures the degree to which a customer believes he/she receives better quality service due to his/her involvement in the service process. Five, five-point Likert-type items compose the scale.
The scale measures the degree to which a consumer believes a product he/she designed is attractive and desirable, Two slightly different versions of the scale were used by Moreau and Herd (2010; Moreau 2012). Both versions used six items with a nine-point response format.
