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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

quality

Six, nine-point Likert-type items measure a person's confidence that a product that he/has has recently designed (but does not have in physical form) will be good and enjoyable.

Three, seven-point Likert-type items are used in this scale to measure the degree to which a person believes that a certain website is up and running all of the time without technical problems.

This scale uses five, unipolar items to measure the importance a consumer places on safety- and mildness-type attributes for products in a certain category.

Five, unipolar items compose this scale which is intended to measure how important it is to a consumer for products in a certain category to perform well on attributes related to their ability to do what they are supposed to do.

Using three, five-point Likert-type items, this scale measures the quality of a product with the focus on the improvement it makes in one's productivity.  The scale is best suited for a innovation which has benefits of a functional nature as opposed to hedonic or social.

Three, five-point Likert-type items are used in this scale to measure the degree to which a customer believes his/her involvement in the service process produced a better relationship with the service provider.

The scale measures the degree to which a customer believes he/she receives better quality service due to his/her involvement in the service process.  Five, five-point Likert-type items compose the scale.

The scale measures the degree to which a consumer believes a product he/she designed is attractive and desirable, Two slightly different versions of the scale were used by Moreau and Herd (2010; Moreau 2012).  Both versions used six items with a nine-point response format.

The degree to which a person believes that brands made in his/her country are of higher quality and more associated with domestic consumption than foreign brands is measured with five, semantic-differentials.

This scale uses three, seven-point Likert-type items to measure the degree to which a person believes that a particular website is the simple to use and fast.