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Four, seven-point items are used to measure the likelihood that a consumer will regularly wear sunscreen in the future as well as recommend that others do so too.

Three, seven-point items are used to measure the likelihood a consumer will avoid buying products that contain a specific chemical and, instead, will purchase a particular brand that does not have the chemical.

The belief that a salesperson was “redirecting” one’s attention by pushing him/her to purchase a product other than the intended one is measured using three, seven-point Likert-type items.

The scale has three, seven-point Likert-type items that measure the degree to which a person believes it is likely that he/she will buy from a particular store in the future even if it raises prices and will also recommend the business to friends.

The scale uses three, seven-point Likert-type items to measure a person’s intention to recommend something to others such as a service provider, retailer, website, or brand.

The likelihood of engaging in certain loyalty-related activities are measured with this seven-point scale.  Versions with three, four, and six items are discussed.  While the scale might be adapted for use with a variety of businesses, it is most suited for hotels and restaurants.

With three, seven-point Likert-type items, the scale measures a person’s willingness to encourage others to attend the games of a particular sports team.

A consumer’s frequent purchase of store brands across many product categories and preference for them is measured with four, seven-point Likert-type items.

A consumer’s patronage of a particular type of retail store and willingness to recommend it to others is measured with four, seven-point Likert-type items.  To be clear, the scale does not measure patronage of a specific store but rather a category of stores.  The items can be easily adapted for different types of stores, e.g., discounters, hypermarkets, convenience, specialty.

A person’s expressed likelihood of supporting a nonprofit organization or cause in various ways is measured with three, seven-point items.