I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
recommendation
The scale has three, nine-point items that measure a person’s stated likelihood of sharing good information about a brand to others he/she knows.
Four, seven-point items are used to measure the likelihood that a consumer will regularly wear sunscreen in the future as well as recommend that others do so too.
Three, seven-point items are used to measure the likelihood a consumer will avoid buying products that contain a specific chemical and, instead, will purchase a particular brand that does not have the chemical.
The belief that a salesperson was “redirecting” one’s attention by pushing him/her to purchase a product other than the intended one is measured using three, seven-point Likert-type items.
The scale has three, seven-point Likert-type items that measure the degree to which a person believes it is likely that he/she will buy from a particular store in the future even if it raises prices and will also recommend the business to friends.
The scale uses three, seven-point Likert-type items to measure a person’s intention to recommend something to others such as a service provider, retailer, website, or brand.
The likelihood of engaging in certain loyalty-related activities are measured with this seven-point scale. Versions with three, four, and six items are discussed. While the scale might be adapted for use with a variety of businesses, it is most suited for hotels and restaurants.
With three, seven-point Likert-type items, the scale measures a person’s willingness to encourage others to attend the games of a particular sports team.
A consumer’s frequent purchase of store brands across many product categories and preference for them is measured with four, seven-point Likert-type items.
A consumer’s patronage of a particular type of retail store and willingness to recommend it to others is measured with four, seven-point Likert-type items. To be clear, the scale does not measure patronage of a specific store but rather a category of stores. The items can be easily adapted for different types of stores, e.g., discounters, hypermarkets, convenience, specialty.
