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Five, seven-point Likert-type items measure a person’s (the recommender’s) beliefs regarding the potential negative social consequences of recommending a person who could view it as inappropriate. The sentences are flexible for use with a variety of contexts but may make the most sense with regard to customer referral reward programs.
Six items are used to measure the belief that a particular salesperson engaged in questioning and answering in an attempt to convince one that he/she (the consumer) would benefit from a suggested product solution.
How much a person believes that a particular recommendation provided important and helpful information is measured with three, seven-point Likert-type items. Since the recommendation is not identified in the items themselves, the scale appears to be suitable for a wide variety of situations.
How much a person likes customer referral programs in general and is likely to participate in them is measured with four, seven-point Likert-type items.
The scale has three, nine-point items that measure a person’s stated likelihood of sharing good information about a brand to others he/she knows.
Four, seven-point items are used to measure the likelihood that a consumer will regularly wear sunscreen in the future as well as recommend that others do so too.
Three, seven-point items are used to measure the likelihood a consumer will avoid buying products that contain a specific chemical and, instead, will purchase a particular brand that does not have the chemical.
The belief that a salesperson was “redirecting” one’s attention by pushing him/her to purchase a product other than the intended one is measured using three, seven-point Likert-type items.
The scale has three, seven-point Likert-type items that measure the degree to which a person believes it is likely that he/she will buy from a particular store in the future even if it raises prices and will also recommend the business to friends.
The scale uses three, seven-point Likert-type items to measure a person’s intention to recommend something to others such as a service provider, retailer, website, or brand.
