You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

relationships

How much a person believes a particular event or activity motivated him/her to think about maintaining long-term relationships with other people is measured with three, five-point items.

The scale uses three, seven-point Likert-type items to measure the degree to which a person believes a collective of entities such as people or companies have unity and coherence rather than just an aggregate of individuals.

How much a person views a collective of individual entities such as people or companies as a social group is measured with three, seven-point Likert-type items.

The degree of conflict a person believes there was between him/herself and his/her partner in a romantic relationship within a specified period of time is measured with five items.

Using three, seven-point Likert-type items, the scale measures how well one person knows a particular person and believes their relationship is important.

With three items, this scale measures a consumer’s belief that a brand expresses interest in being part of one’s life.

This three-item scale measures the belief that a brand is attempting to build a sense of closeness between itself and the consumer (the respondent).

With ten Likert items, the scale measures the degree to which a person believes that his/her parent(s) made few demands on the kids while they were growing up and allowed them to regulate their own activities.

Using 13 Likert-type items and a 101-point response format, the scale measures the degree to which a person reports having one-way affiliation behavior and desires with a media celebrity. 

How much a person has experienced the feeling of being isolated and ostracized is measured with three, seven-point items.  Clear instructions should be provided to participants so that they respond with respect to a particular time period.