The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
relationships
The scale uses three, seven-point Likert-type items to measure the degree to which a person believes a collective of entities such as people or companies have unity and coherence rather than just an aggregate of individuals.
How much a person views a collective of individual entities such as people or companies as a social group is measured with three, seven-point Likert-type items.
The degree of conflict a person believes there was between him/herself and his/her partner in a romantic relationship within a specified period of time is measured with five items.
Using three, seven-point Likert-type items, the scale measures how well one person knows a particular person and believes their relationship is important.
With three items, this scale measures a consumer’s belief that a brand expresses interest in being part of one’s life.
This three-item scale measures the belief that a brand is attempting to build a sense of closeness between itself and the consumer (the respondent).
With ten Likert items, the scale measures the degree to which a person believes that his/her parent(s) made few demands on the kids while they were growing up and allowed them to regulate their own activities.
Using 13 Likert-type items and a 101-point response format, the scale measures the degree to which a person reports having one-way affiliation behavior and desires with a media celebrity.
How much a person has experienced the feeling of being isolated and ostracized is measured with three, seven-point items. Clear instructions should be provided to participants so that they respond with respect to a particular time period.
The five, nine-point, Likert-type scale measures how much a person expresses satisfaction with his/her relationship with a person as a result of a gift that person has given.
