You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

relationships

Three, five-point Likert-type items are used to measure the importance a customer places on having a personal relationship with a company employee.  The phrasing of the sentences implies the employee is a professional from whom one may seek advice and support.

With three-items, the scale measures the degree to which a person feels attached to a particular community. 

This six-item Likert-type scale measures how much one has a sense of satisfaction in doing things primarily for the benefit of a particular person rather than him/herself.

The extent to which a consumer has an emotional bond and kinship with a particular brand is measured with three, nine-point Likert-type items.

How much a person believes a particular event or activity motivated him/her to think about maintaining long-term relationships with other people is measured with three, five-point items.

How much a person is interested in learning more about another individual, being closer to him/her, and becoming his/her friend is measured with nine, seven-point items.

The scale uses three, seven-point Likert-type items to measure the degree to which a person believes a collective of entities such as people or companies have unity and coherence rather than just an aggregate of individuals.

How much a person views a collective of individual entities such as people or companies as a social group is measured with three, seven-point Likert-type items.

The degree of conflict a person believes there was between him/herself and his/her partner in a romantic relationship within a specified period of time is measured with five items.

Using three, seven-point Likert-type items, the scale measures how well one person knows a particular person and believes their relationship is important.