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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

relationships

The scale measures a consumer’s strong emotional bond with a particular branded good (not service).  Given the way the product is described in the items, the product needs to be something that can potentially be lost or broken.

With four, seven-point Likert-type items, the scale measures how much a person has a sense of connectedness to others at a particular point in time.

How much an individual likes a certain person and is committed to a relationship with him/her is measured with eight, seven-point Likert-type items.  Because of the phrasing of one item, the scale appears to be most relevant when the two people had the opportunity to “friend” each other on a particular social media website. 

This 13-item Likert-type scale measures how much a person is experiencing the type of love for a partner associated with romance, desire to affiliate, selflessness, and sacrifice.

The extent to which a person desires to be close to a partner in a romantic relationship and worries about being abandoned is measured with a seven-point Likert-type format.

How much a person indicates he/she is in a romantic relationship is measured with three, seven-point items.  The phrasing of items is such that the scale is most suited for measuring the romantic status of singles rather than people who are married.

Eight, five-point Likert-type items are used to measure how much a person has a one-sided “relationship” with vlogger (video blogger) and considers that media personality as if he/she were a friend.

The four item, seven-point, Likert-type scale measures how much a person wants to make some decisions in such a way as to make someone happy and indicate how much their relationship is valued.

Three semantic differentials are used to measure whether a customer has more of a communal relationship or an exchange relationship with a business or employee.  In the scale, a communal relationship is informal and like a family whereas an exchange relationship is formal and purely transactional.

Three, five-point items measure how much a person believes a particular event or activity motivated him/her to think about forming relationships with other people.