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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

relationships

Three, seven-point items measure how much a person expects that his/her spouse would disagree if aware of a particular choice was made.

Eight, seven-point items are used to measure the degree to which a customer believes his/her business relationship with a particular person is more communal vs. more exchange in nature.

Seven, seven-point items measure how willing a person is to engage in relationships with people who have a mental illness.

The scale uses four, seven-point Likert-type items to measure how much a customer believes a particular bank he/she uses was a wise choice and provides the needed services.

Four, seven-point Likert-type items are used to measure how much a person feels close and connected to a particular company.

The extent to which a person believes a particular activity would help feel more intimate with another person and strengthen their emotional connection is measured with three, seven-point items.

How much a person felt close to a particular person during an initial interaction and wants to spend more time with him/her is measured with three, five-point Likert-type items.

With three-items, the scale measures the degree to which a person feels attached to a particular community. 

With four, seven-point Likert-type items, the scale measures how much a person has a sense of connectedness to others at a particular point in time.

How much an individual likes a certain person and is committed to a relationship with him/her is measured with eight, seven-point Likert-type items.  Because of the phrasing of one item, the scale appears to be most relevant when the two people had the opportunity to “friend” each other on a particular social media website.