The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
relationships
Three, seven-point items measure how much a person expects that his/her spouse would disagree if aware of a particular choice was made.
Eight, seven-point items are used to measure the degree to which a customer believes his/her business relationship with a particular person is more communal vs. more exchange in nature.
Seven, seven-point items measure how willing a person is to engage in relationships with people who have a mental illness.
The scale uses four, seven-point Likert-type items to measure how much a customer believes a particular bank he/she uses was a wise choice and provides the needed services.
Four, seven-point Likert-type items are used to measure how much a person feels close and connected to a particular company.
The extent to which a person believes a particular activity would help feel more intimate with another person and strengthen their emotional connection is measured with three, seven-point items.
How much a person felt close to a particular person during an initial interaction and wants to spend more time with him/her is measured with three, five-point Likert-type items.
With three-items, the scale measures the degree to which a person feels attached to a particular community.
With four, seven-point Likert-type items, the scale measures how much a person has a sense of connectedness to others at a particular point in time.
How much an individual likes a certain person and is committed to a relationship with him/her is measured with eight, seven-point Likert-type items. Because of the phrasing of one item, the scale appears to be most relevant when the two people had the opportunity to “friend” each other on a particular social media website.
