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Scale Reviews

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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam


Four, seven-point Likert-type items are used to measure the degree to which a customer of a business feels accepted by it and expresses an understanding of it.

Three, five-point Likert-type items are used in this scale to measure the degree to which a customer believes his/her involvement in the service process produced a better relationship with the service provider.

This six-item, five-point Likert-type scale can be used to measure how much consumers have a relationship with a product and feel that it belongs to them even though they do not legally possess it.

This Likert-type scale measures how important a relationship is to a person and the desire to maintain it in the future.  Although the scale was meant for use in a business context, it might be appropriate for use with individuals in a non-business context as well.

The degree to which a person is interested in another person and wants a relationship with him/her is measured in this scale using six, nine-point items.  Given the phrasing of the statements, the respondent already knows something about the other individual and may already feel a connection but the emphasis seems to be on the future of the relationship.

A person's overall satisfaction with a relationship he/she has with a certain person, company, or organization is measured in this scale using three, seven-point Likert-type items.  The phrasing of one of the items makes the scale more appropriate for business relationships rather than personal ones.

The scale uses three, seven-point Likert-type items to measure a customer's intention to have a relationship with a company and to maintain it.  It is stated in the past tense, in terms of what one's commitment was at some previous point in time.

Composed of four, seven-point Likert-type items, this scale measures a customer's intentional efforts to reduce the level of interaction with a business in several ways.

Three, seven-point Likert-type items are used to measure the degree to which a customer believes that the seller is devoting substantial time and energy to building their business relationship.

Three, seven-point Likert-type items are used to measure the degree to which a person feels a sense of emotional appreciation for unspecified benefits received from a certain party.