You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

relationships

The scale contains four, seven-point Likert-type items that measure a person’s use of self-categorization and conceptual overlap to consciously link his/her identity with the identity of a particular organization.

The scale has three, seven-point Likert-type items that measure the degree to which a person redefined his/her role in a relationship due to some event.  The event is not stated in the items themselves but should be made clear to respondents in the context of the study or the instructions.

The degree to which a person believes that a set of employees work together well and stand for similar things is measured with four, seven-point Likert-type items.

Four statements are used to measure the degree to which a customer believes that a particular service provider helps him/her to become more knowledgeable and skilled with respect to the service.

The extent to which a customer believes a particular service provider expresses genuine interest in him/her and encourages communication is measured with four items.

How much a person likes another person and would like to interact with him/her more is measured with eight, ten-point Likert-type items.

Using four, seven-point Likert-type items, the scale measures the strength of a person’s emotional bond to the people associated with a specific place.  To be clear, the scale is intended to measure attachment to the people who come to a place or, possibly, work there rather than attachment to the physical dimension of the place.

The degree to which a person expresses a willingness to be friendly and develop a relationship with a particular person is measured with six, seven-point Likert-type items.

Eight, seven-point Likert-type items are used to measure a person’s desire to establish a relationship and communicate with a particular person on Twitter.  The scale may make most sense to use when the specified person is a celebrity.

The scale has seven, seven-point items that are intended to measure a person’s ability to engage in behaviors with a “partner” that are likely to benefit their relationship.