You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

relationships

The degree to which a person expresses a willingness to be friendly and develop a relationship with a particular person is measured with six, seven-point Likert-type items.

Eight, seven-point Likert-type items are used to measure a person’s desire to establish a relationship and communicate with a particular person on Twitter.  The scale may make most sense to use when the specified person is a celebrity.

The scale has seven, seven-point items that are intended to measure a person’s ability to engage in behaviors with a “partner” that are likely to benefit their relationship.

The extent to which a person feels connected to and part of a specified group of people is measured with twelve, seven-point Likert-type items.

The degree to which a person believes that expressing his/her opinion about a certain brand to someone will help the relationship is measured with three, seven-point Likert-type items.

The scale measures the extent to which a person feels the need to be accepted by others and to have them to turn to for help.

This three item, seven-point scale measures how close one feels to and identifies with a particular individual. 

The scale used four, seven-point Likert-type items to measure a person's belief that being a "member" (broadly defined) of an organization facilitates him/her performing better in a certain role.  The phrasing of the items can be tailored for a specific organization and a specific role a person plays with the organization, e.g., shopper, employee, volunteer.

How much a person expresses experiencing an undesirable subjective feeling of social isolation is measured using twenty, four point items.

Three, five-point unipolar items are used in this scale to measure how much a consumer has intense positive feelings about a brand.