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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

relationships

The scale contains four, seven-point Likert-type items that measure a person’s use of self-categorization and conceptual overlap to consciously link his/her identity with the identity of a particular organization.

Three, eleven-point items measure the extent to which a person believes that a situation or experience affected him/her in such a way as to feel closer to an individual or a group.

The scale has three, seven-point Likert-type items that measure the degree to which a person redefined his/her role in a relationship due to some event.  The event is not stated in the items themselves but should be made clear to respondents in the context of the study or the instructions.

The degree to which a person believes that a set of employees work together well and stand for similar things is measured with four, seven-point Likert-type items.

The degree to which a person is willing to engage in close, social behaviors with respect to a person (unspecified) who has a mental illness is measured with five, nine-point Likert-type items.

Four statements are used to measure the degree to which a customer believes that a particular service provider helps him/her to become more knowledgeable and skilled with respect to the service.

The extent to which a customer believes a particular service provider expresses genuine interest in him/her and encourages communication is measured with four items.

How much a person likes another person and would like to interact with him/her more is measured with eight, ten-point Likert-type items.

Using four, seven-point Likert-type items, the scale measures the strength of a person’s emotional bond to the people associated with a specific place.  To be clear, the scale is intended to measure attachment to the people who come to a place or, possibly, work there rather than attachment to the physical dimension of the place.

The degree to which a person expresses a willingness to be friendly and develop a relationship with a particular person is measured with six, seven-point Likert-type items.