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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

relevance

With four items and a seven-point Likert-type response format, the scale measures the degree of concern a person has about tipping at a particular service-related retail establishment.  The scale is flexible for use in a variety of contexts in which tipping is relevant. 

The scale has four, five-point Likert-type items that measure how much a person believes that a particular task he/she engaged in strengthened what was personally important in life. 

This scale has three, seven-point uni-polar items that measure how acceptable and proper an object or activity seems to be.  The measure is general in the sense that, with the right instructions, the items are amenable for use in a wide variety of situations.

How much a person feels his/her life is important and that he/she is essential to others is measured in this scale with five, nine-point items.

How much a person feels that his/her life is meaningful and has some effect on the world is measured with three, seven-point items.

Four, seven-point Likert-type items are used to measure the degree to which a person believes a particular advertisement addressed concerns about a product that was important to him/her.

Using three, seven-point items, the scale measures how important a product feature is to a consumer’s evaluation of a particular product and the decision about it.

Three, seven-point items are used to measure how much a person is motivated and feels “right” about his/her reactions to some stimulus.

The level of excitement and satisfaction a person believes he/she would feel if receiving a particular gift certificate is measured with four, ten-point items.

Three statements with a nine-point response format are used to measure how important and meaningful a slogan is to a person.