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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

relevance

How much a person feels that his/her life is meaningful and has some effect on the world is measured with three, seven-point items.

Four, seven-point Likert-type items are used to measure the degree to which a person believes a particular advertisement addressed concerns about a product that was important to him/her.

Using three, seven-point items, the scale measures how important a product feature is to a consumer’s evaluation of a particular product and the decision about it.

Three, seven-point items are used to measure how much a person is motivated and feels “right” about his/her reactions to some stimulus.

The level of excitement and satisfaction a person believes he/she would feel if receiving a particular gift certificate is measured with four, ten-point items.

Three statements with a nine-point response format are used to measure how important and meaningful a slogan is to a person.

Four, seven-point Likert-type items measure the degree to which a product or brand is considered by a consumer to be appropriate and useful to him/herself.

With four, seven-point Likert-type items, the scale measures a person’s belief that a specific set or type of ads will be personally worthwhile and of interest.

With four, seven-point Likert-type items, the scale measures the degree to which a particular advertisement is believed by a person to be appropriate and useful to him/herself.

How much a person likes a particular gift is measured with four, seven-point items.