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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

relevance

Four, seven-point Likert-type items measure the degree to which a product or brand is considered by a consumer to be appropriate and useful to him/herself.

With four, seven-point Likert-type items, the scale measures a person’s belief that a specific set or type of ads will be personally worthwhile and of interest.

With four, seven-point Likert-type items, the scale measures the degree to which a particular advertisement is believed by a person to be appropriate and useful to him/herself.

How much a person likes a particular gift is measured with four, seven-point items.

The scale has four, seven-point items that measure the degree to which a person believes that an e-mail message he/she received from a company is relevant and a convenient source of information.

Three, seven-point Likert-type items are used to measure a person's belief that a story describes something that he/she as well as the person's peer group would experience

How likely a person believes he/she will be threatened by a particular health condition sometime in the future is measured in this scale with three, seven-point items.

The extent to which a person relates to the message in an ad and believes the ad provided information of interest is measured using four, seven-point items.

This three item, Likert-type scale measures how well a person believes the advertisement for a certain product is suited for that product. 

The scale uses three, nine-point uni-polar terms to measure how important something is to a person.  The scale is "general" in the sense that the three items composing the scale are not specific to any particular object and can be paired with properly written instructions to refer to almost any object.