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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

religion

A person’s belief that he/she is supported emotionally and physically in good times and bad is measured with four, seven-point Likert-type items.  The source of the support is not stated in the items.

Five, six-point items are used to measure the extent to which a person describes his/her faith (unspecified) as providing meaning to life and affecting aspects of how he/she lives. 

With three, seven-point items, the scale is intended to measure how much a person engages in particular religious activities: praying, reading scripture, and attending services.

The degree to which a person believes the fundamental tenets of a religion, such as the reality of GOD, is measured using four, seven-point Likert-type items.

The extent to which a person is superstitious is measured based his/her belief in three phenomena that, if genuine, would violate basic limiting principles of science.

A person's strong negative reaction to a decision or action taken by a church is measured using three, seven-point Likert-type items.  Although two of the items use the term "church," they could be easily modified for use with a variety of organizations, religious or not.

Using ten items and a five-point response format, the scale measures the degree to which a person is faithful to a set of religious beliefs and practices in daily life.

With six, seven-point Likert-type items, this scale assesses a person's enjoyment of Christmas as well as his/her involvement in activities traditionally associated with the holiday season.

The scale measures the degree to which a person holds beliefs consistent with a form of Christianity referred to as Evangelical.  The scale is composed of nine, nine-point Likert-type items.  Those scoring high on the scale would, for example, believe that their salvation is based on their acceptance of Jesus Christ as their savior rather than earning it with their own effort.

The scale is composed of six, nine-point statements that measure the value a person places on the maintenance of the shared symbols and practices of a group.